Risky Business: News Corp. To Charge For Online Content
It happens in many of our favorite action movies. The hero has been outsmarted. He’s up against the wall and the pirate/ninja/dragon/girlfriend has the upper hand. The hero is out of options. Will we see him fall? Assuredly so…unless …unless of course he can pull off the riskiest of moves. He has no other options but to swing on a rope onto another ship/use a forbidden martial arts move that could leave him defenseless or deal a fatal blow/roll underneath the beast, avoid napalm-like flame and plunge his sword deep into its belly/feign sickness to get out of the scrabble triple date. This is the news industry. It’s zero hour. And it’s their move.
And so it is amidst these dire circumstances that Rupert Murdoch decided that his success with the Wall Street Journal is enough to test the waters of monetizing online news across all of his newspapers by June 2010. The New York Post, the UK’s Times and the Sun, and Australia’s Daily Telegraph are just some of the newspapers he owns besides the WSJ.
As I blogged about a couple of weeks ago some companies are trying to get ahead of this coming wave of news organizations trying to figure out how to receive revenue for quality journalism. The trick is that they must provide a price point or a pay model that retains enough readers so that advertisers don’t jump ship. Whether news organizations use an intermediary or develop their own system, it’s clear that they will have to create a delicate balance between opposing forces.
If Murdoch succeeds? Besides inflating his ego, it will save newspapers. Plain and simple. In an era where classified advertising went to Craigslist, newspapers would receive a life preserver in the form of revenue injection across the board. If it fails? News Corp. will stumble badly but I don’t think it can get much worse for other news organizations. The worst of the recession has passed by most accounts and newspapers are hurting, but they are surviving.
So the movie will play out in front of our eyes. The trouble–of course–is that at the end of movies you leave the theater happy. In real life? The good guys don’t always win.
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Top 5 Upcoming Blockbuster Movies of 2009, 2010
With Comic Con in the books and the summer blockbusters out of the way, I thought I’d take a look at what’s going to hit theaters over the next 500 days or so. In no particular order:
1) Alice in Wonderland
It’s safe to say that Johnny Depp has some range. March 5th, 2010.
2) 2012
I don’t know about anybody else but this movie trailer scares the bejesus out of me. Those Mayans and their calendar seem to be causing a lot of strife, so let’s go to a Mayan priest to settle the issue, once and for all. November 13th, 2009.
3) Ironman 2
You gotta love how movie companies are so secretive with their trailers. Oh no! Fans might be exciting and pining for the movie at an earlier date! Excitement might reach a fever pitch! No, no, we don’t want that. As such we’re reduced to watching pictures of a trailer. How sad. Don Cheadle, in the photos, as he is replacing Terrence Howard. Don’t know the story? Here ya go. May 7th, 2010.
4. The Expendables
Sylvester Stallone, Dolph Lundgren, Arnold Schwarzenegger, Bruce Willis, Mickey Rourke, Jet Li, Jason Statham, ‘Stone Cold’ Steve Austin, Eric Roberts, Randy Couture. All in the movie. Yes, I am serious. April 23rd, 2010.
5. Twilight: New Moon
No I didn’t do this for traffic. How dare you even think it. Look, the characters are dreamy and the movie is so real because it’s her story, in first person ok? Ok? IT LOOKS COOL WHEN THE GUY TURNS INTO A WEREWOLF. There I said it. November 20th, 2009.
The Associated Press vs. The Internet
You know, I get it. Journalism is in trouble. Oh yes, its true. Business model is in shambles and no one quite knows how you monetize something that people have been getting for free, for years now. There are ten-year olds, who only know a world with nothing but free, high quality journalism. So everyone is kind of in a free-for-all attempting to salvage a virtuous and important industry.
Some are now toying with the idea of different pay models for news sites, as I blogged about a couple of weeks ago. The Associated Press has decided to go the extra mile. If you want to quote five words or more, it will cost you $2.50 a word. The AP is upset because they feel that their content is hijacked all around the internet. I won’t dispute that, I’m sure they track their content well and know that they don’t like the current setup. But as this story over at Mashable says, it’s a news wire. Don’t they want to encourage sharing of their stories? Shouldn’t they figure out a way to work within the current rules a little better? I think this experiment is an example of a news organization striking out big time. I hope I’m wrong, but just to be safe, let me quote four words from one of their stories so I don’t have to break out some greenbacks. “This Makes No Sense,” Associated Press.
For a chance to have my blog posts delivered to the comfort of a popular social network, follow me @TheRealAdrianC on Twitter, where I retweet loads of interesting and important stories each day, send out social media news, and of course, pass along my humble blog posts, to you, the discerning new media devotee.


I’m going to try something a little different here. I had a little bit to say about multiple news stories, nothing I wanted to ramble about. Maybe this becomes a weekly feature maybe not, but can you say recurring? I think so.


