Archive

Archive for the ‘The Lonely Island’ Category

JK Wedding Video: Anatomy of an Instant-Classic.

Those closest to me might say that I’m prone to hyperbole from time to time. They’re wrong, but I’ll humor them anyway. Maybe this is an exaggeration, but if it is, it’s just by a smidge. The video was uploaded 15 days ago…it has more than 15 million views. Let’s analyze that quickly. I’m On A Boat(one of my faves), featuring The Lonely Island and T-Pain has 31 million views. It’s a Saturday Night Live digital short! It aired in millions of homes on a Saturday night! It’s been on Youtube for six months. This wedding video is viral. It’s been passed along the internet. Without further ado the hilarious video. Play-by-play and analysis below:

0:00-0;50: Classic opening. Those guys deserve a lot of credit. You know grandmas in the pews were slightly horrified about the proceedings, but the two guys had all of the spotlight on them and delivered. Well done.

0:50-1:05 Great job by the young ladies in pink. Choreographed and crisp. But it’s a good thing they went before…

1:05-1:30 The showstopper!¬† He’s got some moves, as he opens with the patented NFL player entrance side-skip immortalized by Deion Sanders. For a big man he has some dexterity, going for a hand stand. And his face is a portrait of attitude.

1:30-1:45 A slight hiccup in the performance excellence, but once again they’re dancing in front of family before a wedding. One misstep and you have the second cousin you don’t particularly care for making snarky remarks as he asks you to pass the gravy on Thanksgiving.

1:45-2:00 Now that’s more like it! I like how the guy on the right said, “You know what, I’m going sans vest. I’m going to dance my heart out.”

2:00-2:50 Assorted regrettable creative decisions. They can’t all be winners.

2:50-3:03 My favorite participant is back leading the charge.

3:04 The groom tumbles in ladies and gentlemen! I took tumbling gym in high school. That right there, that’s a multistep process, executed to perfection.

3:05-3:35 Getting into position for…

3:35-4:10 Slow motion Matrix moves?! Is this real life?! Stellar. Just exemplary.

4:10-4:30 The bride enters, beaming.

4:30-5:10 And scene. Is there any way this marriage doesn’t last 20 years? A certain type of love and admiration has to be present for all parties to say, “Yeah you know what, let’s dust off Chris Brown’s, ‘Forever’, and dance to it. It was in the bargain bin on iTunes, anyway.”

So there you have it. Over on Salon.com’s Future of Journalism Blog, King Kaufman thinks the JK Wedding video is relevant to the future of journalism. I know! Who would have thought? Click on over for some interesting thoughts.

College humor imagines that JK don’t last the 20 years I foretold…

The JK Wedding Dance has people in every country taking to the streets!(Aliens must see this and think humans are so weird.)

For a chance to have my blog posts delivered to the comfort of a popular social network, follow me @TheRealAdrianC on Twitter, where I retweet  loads of interesting and important stories each day, send out social media news, and of course, pass along my humble blog posts, to you, the discerning new media devotee.

Advertisements